The platform is rolling out a fresh option that permits them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the company revealed that it presently contains more than 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale rollout. This shift comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this material is considered mass-produced AI material, a term for substandard, bulk-generated content that is often absurd or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to see more or less of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its app tagged as AI-generated. In total, over 100 mn videos are added to the platform each day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the level of AI-generated videos they watch by using the topic control setting in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the tool include news, style, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige users to tag “realistic” AI-generated content, and it forbids malicious fake videos of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its community policies.
In addition, the app will from now on add an “AI-made” tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is aimed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally launching a $2m awareness program for specialists and institutions to create informative material about using AI responsibly. This project will benefit educational bodies focused on training programming and robotics.
Platform Protection
The platform has defended its content review process, amid discussion over proposals to make redundant hundreds of content moderators in the UK. The company is expected to cut a significant number of roles in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive stated that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content before it has to be seen by people. TikTok reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
